Views: 9 Author: Site Editor Publish Time: 2020-04-15 Origin: Site
The Rising International Socks Capital China Datang
" International Socks Capital " is the loudest business card in Zhuji Datang. Started in the last century, 70 years of Datang socks, socks, and now the total annual production, accounting for a 70% or more, accounting for one-third of the world. As one of the labor-intensive traditional industries, the socks industry is facing the embarrassing reality of overcapacity and soaring production costs. Transformation and upgrading are imperative.
From 2015 Nian Yi Zhuji socks came into town, this year 9 Yue 13 days, Zhuji socks arts town was included in the second batch of 5 officially named the provincial town list of features. Over the past three years, the town has taken the initiative to eliminate backward production capacity, improve the level of hosiery production through intelligent manufacturing, raw materials and machinery research and development, and use the power of creativity and brand to leverage the elements of " Internet +" and " Sock Art +" to make traditional socks Burst out new energy.
Socks City Women Worker Wall.
Smart manufacturing turns knowledge into productivity
When Jin Jing , deputy director of Zhejiang Textile & Socks Research Institute , came to Datang Town from Xi'an University of Technology in 2015 , the hosiery town has just started, and now he has integrated into Datang. In the past three years, he has witnessed the transformation of the traditional hosiery industry from scratch in the town.
In the process of digital transformation of the Zhuji socks industry, Zhejiang Textile Socks Research Institute is one of the secret weapons. In addition, there are platforms such as the World Socks Design Center, the Rapid Intellectual Property Rights Protection Center, and the Brand Enhancement Service Center. " School-enterprise cooperation enables knowledge to be transformed into productivity. " Jin Jing introduced that in 2017 , Zhejiang Huashixiu New Material Technology Co., Ltd. cooperated with Zhejiang Textile & Sock Industry Research Institute to research and develop complex patterns and digital transformation of hosiery equipment. After the digital transformation of the hosiery industry equipment, it can be changed from single to double and single to double. The number of hosiery machines has increased from 200 to 400.
Jin Jing said that using the digital transformation system for the production management of the hosiery industry does not require direct transformation of the hosiery machine, as long as the hosiery machine, head turning machine, sewing machine, etc. are connected in series and managed by intelligent means, there is a detection system, and Robotic arm transmission, digital production of the entire process from yarn entry to product exit. The work of 30 people may be completed by only 3 people. In Zhuji, the fully-automatic intelligent one-piece socks machine developed and applied by companies such as Hairun Seiko each has a performance that exceeds the equipment imported from abroad. One worker can manage 30 devices at the same time . Gu Bosheng, chairman of Zhejiang Hairun Precision Machinery Co., Ltd., is the " old man " in the hosiery industry . In 2011 , he started working on the development of fully automatic socks machines. " Socks can be built and airplanes can be built. " According to Gu Bosheng, Datang Socks is undergoing transformation and upgrading, but it needs a process. This year, his main thing is to develop an APP to connect mobile phones with socks machines to achieve Internet of Things production.
Hosiery think tank
Brand " Socks " upgraded " socks arts "
"One billion pairs of socks cannot be replaced by a Boeing plane . " In the past, Datang Town had only a quantitative advantage, but lacked core technology and design, and lacked a loud brand. Today, in Datang Socks Art Town, a pair of socks is not just a simple commodity. " Creativity +" " Art +" has long been integrated into the texture of the Datang Socks Industry, driving products to fashion, branding, and diversity. of development.
Zhuji Coobird Socks Co., Ltd. is a representative hosiery company in Datang Hosiery Town . It is positioned as a one-stop socks service provider . " We find that it is not competitive to make single products . " Product Manager Miss Arkin said, " Provide one-stop supply services for buyers is the only way for the future development of foreign trade. Foreign buyers' design capabilities, communication capabilities, and services to suppliers The level puts forward higher requirements . To this end, we have specially equipped a group of socks designers, product buyers, quality controllers. In addition to our own factories to develop socks for buyers, we also integrate other types of supplies from all over the country. Business resources, to serve our buyers together, we provide all-category solutions, and one company in our coobird company can fully solve his procurement needs, saving purchase costs for buyers. This model is very popular with foreign buyers Welcome home, more and more customers have established long-term and stable cooperative relationship with us "
" It takes a lot of effort to develop from a single product to diversification . " Qi Xujia, the founder of the " Kingdom of Children's Socks " , knows this very well. This is the first professional children's socks company in the local area. It designs, produces and sells socks for infants and hildren aged 0 to 14 years, and is extending to the field of children's clothing.
The market is getting more and more subdivided, invention patents and R & D investment are getting more and more, and " Internet + " is getting more and more ... This is the change of hosiery development in the eyes of Cai Haojun, general manager of Zhuji Karamela Brand Management Co., Ltd.
Kara Merah hit " Meng socks " , the customer base to 90 after, 00 after the main force such as the new generation of Internet-based consumer, by virtue of the positioning of the original design, Internet brand business model and excellent product quality, rapid Socks in domestic market The rise has become a benchmark in the transformation and upgrading of Zhuji socks enterprises.
From the processing of foreign trade to the establishment of a design company and brand, Datang's socks enterprises are undergoing transformation, and the " sock industry " is being upgraded to " sock art " .
Redesigning a robot with a waste socks machine
New model for high-quality development in towns
Entering Datang, a strong " sock art " atmosphere loomed.
In the area of 2.96 square kilometers at the junction of the old and new urban areas of Datang Town , the shape of socks was specially made in the planning of the land, and the Silicon Valley, the fashion market, and the creative space were laid out in the meantime.
" We strive to create the only unique town with socks as a totem in the world, and strive to become the world's most advanced hosiery manufacturing center, the world-class hosiery cultural center, the only hosiery-themed landscape space and hosiery tourism destination. . " Datang town party secretary Tian Haibin said.
This is no longer the traditional manufacturing town in the past. According to the plan, " Smart Manufacturing Silicon Valley " is committed to growing into a smart manufacturing cluster in the town. There are three major industrial parks: Haixun Two Innovation Park, Shengkai Technology Park, and Tianshun Boutique Park. The " Fashion Market " is a small town. The center of wisdom and the cultural and art tourism area mainly include functional zones such as hosiery think tanks, waterfront leisure and cultural promenades, and art villages; " Chongchuang Space " is a small town's e-commerce community ecological zone, which will integrate e-commerce parks and university student entrepreneurship parks. , China's knitting raw material market, logistics park and other projects are closely connected.
From 2014 Nian 11 month, Datang town through the standard rental housing management, ban or the document management, standardize the order of six special rectification and other individual tax collection, shutting down nearly half of the Hosiery related businesses.
After the butterfly changes, the energy level of Datang Town continued to rise.
This is a revolution with a bright future: the battle for transformation and upgrading, mainly based on subtraction, has broken the " strange circle " of traditional OEM and low-price vicious competition , and has broken down the industry's mainly low-cost labor and low-end products The traditional path of " three lows " and low price competition relies on the strong foundation of the growth of the town of hosiery.
Standing at a new development node, Hosiery Town will focus on building high-quality ecosystems such as innovation, entrepreneurship, finance, and talents, and strive to create a new model of high-quality development , strive to become a benchmark for small towns with Chinese characteristics , and strive to become a world-renowned hosiery manufacturer. base. Wish datang town more and more beautiful future